Special events

ZooForum

ZooForum ―an event dedicated to pet and aquatic care excellence.

Welcome to the 2nd Annual ZooForum, the business conference where industry leaders network and discuss the latest strategies to overcome the challenges facing the industry. The 2011 event will uncover tomorrow’s strategies to help you streamline processes and reduce costs. Join us at this premier conference and networking event designed specifically for senior executives in manufacturing, distribution, import and export operations, sales and business development.

The programme for 2011 is well underway and the following topics will be discussed:

Exhibitor educational sessions

Pet food and pet care product market in Russia:

Insights into trends in market performance
Overview of growth sectors and factors driving change
Overview of market and brand leaders
Understanding the competitive environment

Best practices for exporting pet foods and supplements into Russia:

Market overview & opportunities
Certification procedures
Understanding selling procedures
Dealing with local distributors
Successful warehousing & logistics

Import of veterinary products to Russia:

Certification of the veterinary products
Procedures of import and registration of the products and pet food in Russia

Trade visitor educational sessions

How to open a pet store
How to become the most talked about pet store in your area
Your idea pet store design
How to turn pet people into sales professionals
Increasing sales while reducing advertising costs
Making sales people 100% effective
Using social media to improve your exposure and sales
Taking business to the next level
Inexpensive technologies which help business grow
Secrets of online retailing
Ideas to maximize your customer

PractiVet

4th Annual PractiVet veterinary summit provides comprehensive continuing education to veterinary professionals and related groups in Russia. International authorities and emerging speakers present our state-of-the-art hands-on labs in a comfortable environment. PractiVet is an interactive educational opportunity and a networking event for the progressive veterinary community.

For detailed information, please click on the logo below to open the event website:

ZooGroom Russia ― an event designed by groomers for groomers!

ZooGroom Russia is a grooming competition with a difference, hosted in partnership with European Grooming Association, a gathering of groomers who enjoy mastering their skills and networking with industry peers, conducted within Zoo Russia Profession Exhibition. All groomers are encouraged to compete despite the level of skill. ZooGroom Russia is an annual competition and the excitement is raising in anticipation an even greater 2011 event, strategically packed with hands-on demonstrations, master classes and workshop and variety of trade stands of grooming industry suppliers. Come and join us for this exciting contest!

Creative Pet Styling Competition

The purpose of this event is to recognize the groomer's creativity and ingenuity, as well as the grooming expertise. Open to any pure bred or mixed breed dog. For all poodles, the face, feet and tail area must be clipped during the competition.

Creative entries to be pre-groomed before entering the ring!

Master classes & workshops

These sessions will help groomers, new or experienced, operate a successful grooming salon. Speakers will discuss the details from preparation to start up of your business, to keeping customers on a yearly schedule. You will be explained how to market yourself and your business and taught the best way to build up a clientele keeping customers coming back. The aim of these sessions is to tech groomers the methods which help grow business and new techniques for commercial grooming.

How to open a grooming salon
How to operate a successful grooming salon
Grooming tips and secrets of the professional handlers and show groomers
How to reduce your overall styling time
Scissoring long coats
Model dog grooming: how to prepare to compete in model dog competitions
Getting the most out of your bathing and drying time
Animal behaviour for pet professionals: how to deal with aggression, stress and anxieties in groomed pets

The How’s and Why’s of cat grooming

How to establish cat business
Equipment and tools overview
Beyond the basic shave down
Lion cut and modified lion cut
Sanitary clip and safety tips
Difference between cat and dog grooming
How to attract cat customers and keep them
Growing your business: ideas for your own brochures, business cards, stationery, pricing options and newsletters
Networking with veterinarians

Seminar for dog breeders

Do you consider a show career for your dog and looking to learn more about handling and grooming for the show ring? Our world-famous experts will give you an overview of what it takes in order to compete with experienced handlers. If you are seriously interested in becoming more professional, then this seminar is for you!

Formula for success in the ring
Table and lead training puppies
Grooming tools and profiles
Showing your dog in the ring
Presentation styles and their correlation with the breed
Stacking your dog on the ground or table
The Judge's examination
Correct coat textures and types
Show coat care and maintenance
Balance, symmetry and proportion
Bathing and conditioning
Scissoring techniques
Timing and planning for various stages
Hands-on grooming demonstration for several popular breeds
Enhancing the good points and distinctive feature that characterize these breeds