Facts & figures

VISITOR’S STRUCTURAL DATA

Average number of the visitors each year: 8.500-10.000

ORIGIN OF TRADE VISITORS

TRADE VISITOR CATEGORIES

Pet shops & retail chains      45%
Wholesalers & importers      25% 
Veterinary clinics                 11%
Pet breeding clubs               7%
Grooming saloons                5%
Distributors                         5%
Other                                  2%

TRADE VISITOR JOB TITLES

Business owners                30%
General directors               20%
Managing directors            19%
Veterinary practitioners      10%
Breeders                           6%
Self-employed                    5%
Department heads              5%
Skilled workers                   3%
Other                                 2%

MAIN REASONS FOR VISITING

Meeting manufacturers directly to conduct new business    60%
Attending prescheduled one-to-one business meetings       60%
Sourcing new products, technologies and solutions            40%
Conclusion and signage of contracts, purchasing               30%
Setting up new business contacts                                    50%
Sourcing information about new products                         70%
Maintaining business contacts                                         57%
General market orientation                                             46%
Extending knowledge                                                     27%
Training & reeducation                                                   30%
Observation of competitors                                             10%
Other reasons                                                                5%